About Dean Hassall

Our specialist venue management consultancy offers the knowledge, skill and experience of one of the most valuable venue industry leaders available in market today. 


Company Director and Principal Consultant, Dean Hassall, is firmly entrenched within the international venue industry. Dean brings expertise, professional credentials and relationships gained from a venue and events career involving ...

> management of high-profile Australian stadia, multi-purpose sporting complex precincts, aquatic centres and arenas 

> venue use negotiation, management and operational delivery for major international events including Commonwealth Games, Goodwill Games, global touring musical (concert) acts, and world championships and tournaments of a variety of sports and football codes


> project team membership as facility operations specialist in several design, construct and operate-phase stadia and precinct developments across Australia and in Hong Kong

> a role as former Vice Chairman of Brisbane Racing Club - the leading thoroughbred horse racing institution in Queensland, Australia - during early progression of their $1.2 billion master plan across the racing, training and stabling precinct  

7 key expertise areas

operational specifications of facilities and precincts prior to design, construct and operate phases

governance, management and business planning for major public facilities

operational considerations input into public facility development and redevelopment


sports, aquatic, leisure, entertainment and civic venue management model analysis and operational planning 


>  procurement strategy - venue service contracts


risk management frameworks - venue commercial and operational risk


>  business improvement review of venue performance and operations to identify capabilities, constraints and opportunities


Image by Jordon Conner
Learn about Dean Hassall's credentials here ...

Venue industry professional

Career overview

Since 2009  |  Director and Principal Consultant, Dean Hassall Consulting

Roles prior to private consultancy​:

  • Chief Executive, North Queensland Fury Football Club

  • Assistant General Manager, Suncorp Stadium (AEG Ogden)

  • Manager Business Development and Advice, Sport and Recreation Queensland

  • Manager Venues and Operation, 2001 Goodwill Games Brisbane

  • General Manager ANZ Stadium (former name of venue now known as Queensland Sport and Athletics Centre)

  • General Manager The Sleeman Centre (Chandler Aquatic Centre, Theatre and Velodrome)

Industry appointments and affiliations

2021 - 2023 

CHAIR  |  Venue Management School

Venue Management Association (Asia and Pacific)

Australia and Asia Pacific's only annual benchmark educational program for the venue industry. The VMS is operated by the Venue Management Association (Asia and Pacific). 

From 2020

INSTRUCTOR  |  International Association of Venue Managers, Venue Management School

Teaching position validates Dean's venue management experience, contribution and qualifications. This annual week-long intensive instructional course held in Florida (USA) reinforces principles and practices to expand the skills of venue managers and leaders.   

2004 - 2015 & 2017 - current 

COMMITTEE MEMBER  |  Venue Management School (VMA Asia and Pacific)

Since 2002 

INSTRUCTOR  |  Venue Management School

2010 - 2017

COUNCIL (BOARD) MEMBER  |  Venue Management Association (Asia and Pacific)

Peak body provides management practitioners of public venues in Australia, New Zealand and the Asia Pacific region with an association dedicated to professional development, education, growth and industry success.


AFFILIATE MEMBER  |  VMA Asia and Pacific

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Industry qualifications and awards
Certified Venue Executive

The elite credential of the International Association of Venue Managers (IAVM).

Designates Dean as an expert in venue management - across all areas - and wholly dedicated to advancement of the industry. 

Achieved 2018

Accredited Venue Manager

​Demonstrates professional accomplishment in the management of public venues and recognises extensive venue management experience, contribution and qualifications. The AVM is awarded by the Venue Management Association (Asia and Pacific).

Achieved 2013

Student of the
Graduate Institute
- International Association of Venue Managers

This USA-based Graduate Institute involves advanced training for venue professionals and is considered one of the IAVM's benchmark programs. 

Graduate 2014

Allied Member of the Year
- Venue Management Association
(Asia and Pacific)

Recognised commitment to the Australasian venue industry and outstanding extent to which Dean's work in the venue industry and relationships with specific venues has improved businesses and services.

Awarded 2011

Moving People

Let's connect

We're always looking for new and exciting opportunities to work on projects that will enable venues to operate safely and successfully.

+61 (0) 418 752 181