MEET OUR OTHER CONSULTANT
About Carolynne Hassall
Complementing the venue management and operations expertise of company director (and husband) Dean Hassall, is our resourceful key consultant, Carolynne Hassall.
Coming from a background in the events industry, and having delivered government and private sector contracts across projects of wide-ranging scale, Carolynne is someone whose mix of strategic mindset, operational know-how and rare capacity for detail is often the ‘plug-in’ that businesses need for hard-to-define roles. Based on a career highlights below, you might soon appreciate why we non-specifically label her as 'Special Projects Executive'!
Energized, dedicated and adaptable, Carolynne thrives on delivering across a range of industries and genres on projects varying from small and swift scopes of straightforward tasks to those of broader scale with atypical complexity.
> Project-led the development of Statewide Facilities Strategies and associated infrastructure implementation research and planning frameworks for Surf Life Saving Queensland (2020-2030) and Queensland Rugby League (2015-2026)
> Built Brisbane Marketing's Volunteer Management Framework (policies and procedures manual, standard operating
procedures and volunteer induction and training program) with a focus on event‐specific modules for
the 2014 G20 Leaders Summit , Brisbane International Film Festival and Asia Pacific Screen Awards.
> Collaborated as a core member of Brisbane's project teams for several successful, major international event bids
(stakeholder relations, research, copy‐writing, presentations and itinerary management for site‐inspections):
2003 Rotary International Convention, 2001 Goodwill Games, 2001 World Veterans Athletics Championships
> Winner of 2008 Telstra Business Awards, Queensland Palm Micro Business Award – for business partnership “mumentum”, which Carolynne co-established and co-owned for a decade, before joining Dean Hassall Consulting, full-time.
7 key expertise areas
> events management, operations & logistics planning
> stakeholder management & collaboration
> brand strategy—business & personal
> copy‐writing, structuring, proofing & peer‐review of content (proposals, tenders, award submissions, marketing collateral)
> research framework development, analysis & interpretation
> organisational compliance documentation & tools
> procurement specifications, materials & evaluation
View Carolynne Hassall's career overview...
A 'special projects' professional
Since 2009 | Partner and Special Projects Executive, Dean Hassall Consulting
Roles prior to private consultancy:
Business partner and product developer | mumentum
Freelance consultant in events, marketing and administration
Senior Marketing & Locations Advisor | Pacific Film and Television Commission
Executive Services & Events Coordinator | 2001 Goodwill Games Brisbane (Games-time role of Assistant Venue Manager, Sleeman Sports Complex for swimming, diving and cycling events)
Project Officer | Queensland Events Corporation
Executive Support Officer | Queensland Olympic 2000 Task Force