As leading consultants to the venue management industry, Dean Hassall Consulting provides advice and in-field assistance in the areas of major public venue and event operations, facility development and venue business improvement strategies.

Venue management and operations specialist


Welcome to DHC

For venue developers, owners, managers, operators, hirers and service providers, Dean Hassall Consulting (DHC) delivers relevant managerial and operational solutions.


Whether we're assisting via strategy and advisory services, or working alongside venue and events teams during operational delivery phases, DHC provides a dedicated resource to public and private sector clients that ensures momentum on special projects through to their completion.

Venue industry credentials
Venue credentials gallery.png

Small team, great capability

Image by Scott Graham




Asia Pacific Clients




Years Consulting


We're a two-person, niche venue management consultancy

Essentially, Dean Hassall Consulting Pty Ltd or 'DHC' is the business partnership of venue industry leader, Dean Hassall and events professional, 
Carolynne Hassall.

As a husband-and-wife duo, our facility management and operations consulting firm exists to ensure that venues - together with events and any other business activity occurring within them - are safe and successful. 

DHC works with different venue and infrastructure asset custodians and related businesses from all over the Asia Pacific region. Our aim is to help venue stakeholders optimise their commercial performance capacity while fulfilling community-use obligations that often apply to public facilities and precincts. 


Assisting facility oversight parties with governance, management and operational frameworks has become especially important as public and private sector agencies strive to align with broader government policy priorities, interwoven within social infrastructure development, ownership and operations.

Fundamental within all our work is supporting clients in delivering their venue and event industry services - and fan experiences - to the highest attainable professional standards. We focus on law-compliant considerations, especially around the health and safety of workers, visitors and other stakeholders .... one of our industry's greatest priorities.

Experienced venue and event consultants

Considered among Asia Pacific's most up-to-date venue industry leaders, Dean Hassall's services are highly regarded for projects requiring major public facility development, governance, management and operational performance expertise.

Dean Hassall has 28+ years experience managing and developing major sports stadia, and leisure and entertainment venues (including consulting and lecturing in the field of major public facility operations).


International industry credentials and appointments are testament to Dean's continued advancement of his own skills and knowledge, and those of his peers and colleagues within the venues profession, more broadly.

Carolynne Hassall has 26 years experience across a range of industries and genres, delivering projects varying from small and swift scopes of straightforward tasks to those of broader scale with atypical complexity.


Events, brand strategy, sales and marketing, business development and administration - hers is a fairly mixed bag of accomplishments!  

Carolynne's experience working on diverse events held in permanent venues as well as sites with significant temporary infrastructure, provides broad skills and relevant knowledge for DHC scopes of work. 

4 high-demand service areas


In response to demand, we have increasingly expanded our experience in several key areas relating to diligent facility and infrastructure custodianship ...  



We've assisted venue owners, operators, hirers and suppliers of an extensive list of multi-use, multi-tenanted sport, recreation, entertainment, cultural and civic facilities. 

Having worked either in - or on - a huge range of major Australian metropolitan and regional facilities, DHC provides practical assistance and implementable solutions tailored to each client's unique environment.

specifications input

Working as part of multi-disciplinary teams, Dean regularly contributes to specifications for stadia, multi-purpose leisure complexes, arenas, convention centres, entertainment facilities, and landmark precincts - delivering facility operations inputs into design, construct, operate and maintain projects.

Recent scopes of work include high-profile developments in Western Australia, Queensland (Gold Coast, Sunshine Coast and Brisbane), and Kai Tak in Hong Kong.

management framework design

DHC has amassed plenty of consultancy experience in venue governance, management and operations modelling for government-owned facilities.

Our outstanding venue industry relationships, ongoing access to professional development via peak bodies, and resourcefulness, assures clients can tap into contemporary insights and data for benchmarking purposes.


Our consultants have a solid appreciation of pre-procurement planning and detail that must go into RFx processes to brief prospective bidders and negotiate excellent contractual outcomes.

From small and medium enterprise procurement to heightened probity needs of government authorities and public-private partnerships, we have assisted with design and compilation of procurement packages that guide proponents in preparing their responses and entice attractive offers from market.  

Highly proficient in bid evaluation, we are also experienced independent panel members; acting with impartiality and focus on our client's strategic objectives.

Stadium Seats


There's a lot we can do

We work together with venue developers, owners, managers, hirers and service providers. Browse our broad range of consultancy services to learn more about the managerial, operational and strategic solutions that Dean Hassall Consulting delivers.


Let’s work together

Tel: +61 (0) 418 752 181

PO Box 736 Aspley Qld 4034 Australia

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